As a co-founder of Bitmagic, I helped drive the vision to revolutionise the way games and stories are created and experienced. While our original concept was ambitious, we quickly realised it was too complex to execute all at once. We pivoted, focusing on one of our AI tools, and restructured the team to align with this new direction. I stepped away from the company during this transition.

During my time I lead foundational research efforts to ground our work on actual user needs and experiences, acted as a producer for the design team, and championed culture building efforts in the entire company.

Through this experience, I gained invaluable insights into building a product and company from the ground up.