Redhill Games

Design Manager

At Redhill Games, I led, coached, and mentored a team of nine game designers and UX designers. I helped them shape their careers, take ownership of their growth, and navigate both everyday challenges as well as broader team dynamics.

To support them, I worked closely with the team while also collaborating with clients. This allowed me to refine internal processes and improve communication to ensure a more effective and supportive work environment.

• Date: 2023 - 2024
• Client: Redhill Games
• Category: Team Leadership, Facilitation, Coaching, Mentoring

Bitmagic

UX Designer, Design Coordinator

As a co-founder focused on UX I helped the design team define the product’s direction and roadmap. My role included conducting, analysing, and reporting on exploratory research, facilitating design and company-wide workshops and discussions, as well as owning and evolving the design roadmap.

• Date: 2022 - 2023
• Client: Bitmagic
• Category: Co-founder, User Research, UX Design, Game Design, Facilitation, Production

Advisory Roles

I provide strategic guidance to startups and businesses, helping them refine their vision, strengthen their business models, and navigate growth challenges. My advisory roles span across board positions, startup mentorship, and investment networks, where I leverage my experience in game development, leadership, and user research to support teams in making informed decisions and achieving long-term success.

• Co-Founder - Building and shaping a company from the ground up, driving vision, strategy, and execution.
• Board Member – Bringing leadership and strategic insight to company growth.
• Startup Advisor – Mentoring early-stage teams on development, market positioning, and scaling.
• Advisor-Investor – Supporting women-led businesses through strategic investment and guidance.

Trine 5

UX Lead

For Trine 5 I led the design and planning of the user research efforts, ensuring smooth collaboration between the development and research teams. I created timelines, templates, and processes to streamline communication and make user research rounds as efficient and impactful as possible.

I also conducted multiple rounds of expert analysis on the prototype and helped the game design team to identify and address issues before testing with external players.

• Date: 2022
• Client: Frozenbyte
• Category: User Research, Expert Analysis

Trine 4

UX Lead

As the UX Lead I set up the UI pipeline and process for this game, and large at the entire company at Frozenbyte. I introduced style guides and prototypes that dramatically cut down on implementation time. By shifting iteration to the design phase with these systems, I improved efficiency and streamlined communication during handoff.

To further enhance the UX and game design efforts, I introduced expert analysis reviews, I or other senior designers outside the design team evaluated prototypes to identify usability issues before user testing. This ensured testing focused on uncovering novel insights rather than known problems.

During these expert reviews I paid special attention to accessibility issues which hadn’t been done before. This approach was very cost effective and efficient, led to the most accessible game in the series at that time, and paved the way for more thorough accessibility efforts in future projects.

• Date: 2018 - 2029
• Client: Frozenbyte
• Category: UX Design, Process Design, Pipeline Design, Team Leadership, Facilitation, Communication, Accessibility, Expert Analysis

Keynote Speaking

I have delivered keynotes, lectures, and podcasts, as well as facilitated workshops on game design, UX design, user research, teamwork, and leadership. My sessions provide practical insights and hands-on approaches to help teams create better experiences and collaborate more effectively.

• Here are some examples:
• How Games Manipulate You Through Deceptive Design at GDC24 (might require vault access)
• A talk on Design Thinking: Player-focused approach to game development at Game Access 2024 & We Love Games 2024
• Turn Your Research Into Action with a Workshop at #gamesUR Summit 2023
• Prototyping in Trine 4 at the Game UX Summit ‘19