Turn your vision into a lasting game experience

Services

The issues game developers face are often in similar areas: UX design, usability, player interaction, communication, and leadership.
With over 10 years of experience, I provide tested processes to overcome them.

Design

Struggling to communicate your vision and turn it into an engaging experience?
I help define design pillars, audience personas, core features, and user flows—ensuring your product aligns with your goals and resonates with your audience, whether you’re starting fresh or refining an existing design.

Expert
Analysis

Are players leaving during onboarding or other specific points? Do they get lost in your game?
I specialize in onboarding for complex systems, providing in-depth reviews of your product (or competitors’). I identify usability issues, diagnose KPI-related problems, and deliver actionable solutions to improve engagement and retention.

User Testing & Playtesting Support

Are you confident your game delivers the experience you envision?
I help you understand how players and users interact with it by identifying the right test audience, running insightful user tests, and providing actionable feedback to drive success.

Business & Development Process

Is your development process slowing you down or creating bottlenecks?
I help refine workflows, reduce communication friction, and optimise team structure. Together, we’ll define core concepts, map milestones, and prioritise features to create a clear path to your business goals.

Guidance, Mentoring & Coaching

Struggling with alignment or momentum?
An outside perspective can unlock potential. I offer both short-term guidance and long-term coaching, helping individuals and teams set achievable goals, navigate challenges, and build lasting success.

Keynote Speaking & Workshops

I deliver inspiring talks on player-centric development practices that equip teams with practical tools and fresh perspectives. My sessions spark innovation, foster collaboration, and empower teams to tackle challenges with confidence.

Portfolio

Selected showcase of my work (click on images for more information)

Trine 4

In this project, I led the design of in-game menus for Trine 4. I collaborated with the UI artist to create wireframes, prototypes, and final designs that improved both functionality and player immersion, using iterative testing and the Design Thinking process to refine the user experience.

Nine Parchments

I joined Nine Parchments just before launch to optimize menu functionality for multiple input devices across PC, consoles, and the Nintendo Switch. Working closely with the UI artist, we redesigned complex menus, focusing on usability and consistency, ultimately refining the UI pipeline in the company.

Boreal Blade

I joined Boreal Blade to take ownership of the UI, guiding the design and coaching the UI artist. I took the lead in aligning the entire development team on project focus by facilitating the creation of a game design document, which improved communication and morale, leading to a smoother launch of the game.

Creating a UI Pipeline

I streamlined menu design and navigation at Frozenbyte over two game projects. I co-created a style guide that improved team communication and accessibility, ultimately reducing UI development time by over 50% in future projects, including Trine 4.

Setting Up a User Research Function

I improved the user research process at Frozenbyte by introducing clearer research questions, refining playtest processes, and facilitating better cross-team communication. My initiatives, including concept tests, large-scale surveys, and expert reviews, led to more actionable insights, increased confidence in design decisions, and streamlined feedback processes.

Facilitation

I am a seasoned facilitator helping teams define and build their culture, find alignment, build roadmaps, learn new skills, and wrap up projects to maximise learnings. These workshops or sessions can be either in person or online depending on the team’s needs. The length varies from a half day workshop to a week long series, depending on what the team's current situation and objectives are.

Who Am I?

Great products don’t happen by accident: they are the result of clear vision, smart decision-making, and deep understanding of the player. I help teams refine their ideas, align on strategy, and build products that resonate.

With 10+ years of experience in game design, product development, and team leadership, I specialise in turning creative ambition into structured, actionable plans. Whether guiding teams through complex design challenges, optimising workflows, or facilitating critical discussions, I ensure that decisions are made with confidence and clarity.

From early concepts to final execution, I work alongside teams to craft seamless, engaging experiences. My expertise in research, facilitation, and communication helps teams move forward efficiently—balancing innovation with practicality, creativity with strategy.

Let’s make something players will love.

Get in touch

Let's talk about your project and team needs. Even if I'm not the right fit, I can often point you to someone who can help you.